I have to say, my new publisher Carina Press has done a tremendous job of marketing The Mysterious Lady Lawin the run-up to its release. Usually for a small press author, letting the public know that your book even exists is a long, laborious process that has you multi-tasking like crazy for weeks, even months on end, often to little reward. So it's a huge relief to know your publisher is working just as hard in that same endeavour. Trust me, that isn't always the case.
Carina (a digital imprint of Harlequin) uses a handy website called Netgalley, through which prospective reviewers can request a free ARC. And through todays's inexhaustible social networking magic, those early reviews can (hopefully) spark that elusive, cyber-alchemic reaction that spreads word of your book in avenues you never knew existed. It's a bit of a gamble--what if the reviewers hate your book--and there's no guarantee of anything, even if they like it, but Netgalley is one of the best ideas I've come across for eBook marketing.
Here are a few of the early reviews I found for my steampunk debut, The Mysterious Lady Law(officially released in 2 days!):
"...succeeds in capturing the spirit of the classic "Whodunit" detective fiction. With the added steampunk element, it's quite the imaginative romp...I hear-tell that this story is Robert Appleton's first go at steampunk. I think he wove a fun little tale, and hope he has plans to write in the genre again." 4/5 -- Alisha, My Need to Read
"...filled with adventure and wonderful steampunk gadgets ...It is interesting to see if a dance hall girl, detective and aging adventurer can outwit the formidable Lady Law. I recommend this book to lovers of steampunk and lovers of mysteries." -- Kathy, Inside of a Dog
"Journey into a steampunk reimagining of Victorian London in The Mysterious Lady Law. Robert Appleton has penned an entertaining mystery that starts off with a bang and ends in a mostly satisfying way. I liked Julia, Al, and Holly, the tale’s protagonists. They’re interesting characters with unique voices and their energy buoyed the story." -- Shayna, Joyfully Reviewed
"Robert Appleton does an excellent job of realizing this world and building the bits and baubles up a piece at a time... Overall, I enjoyed the worldbuilding and the mystery. I was kept guessing on what was coming right up to the end and I was left satisfied with the story we were given." -- Kelly, Reading the Paranormal
Robert Appleton is an award-winning author of science fiction, steampunk, and historical fiction. Based in Lancashire, England, he writes for various publishers. In his spare time he hikes, kayaks, and reads as many Victorian adventure novels as he can get his hands on. His mind is somewhat mercurial. His inspiration is the night sky.