I have to say, my new publisher Carina Press has done a tremendous job of marketing
The Mysterious Lady Law in the run-up to its release. Usually for a small press author, letting the public know that your book even exists is a long, laborious process that has you multi-tasking like crazy for weeks, even months on end, often to little reward. So it's a huge relief to know your publisher is working just as hard in that same endeavour. Trust me, that isn't always the case.
Carina (a digital imprint of Harlequin) uses a handy website called
Netgalley, through which prospective reviewers can request a free ARC. And through todays's inexhaustible social networking magic, those early reviews can (hopefully) spark that elusive, cyber-alchemic reaction that spreads word of your book in avenues you never knew existed. It's a bit of a gamble--what if the reviewers hate your book--and there's no guarantee of anything, even if they like it, but Netgalley is one of the best ideas I've come across for eBook marketing.
Here are a few of the early reviews I found for my steampunk debut,
The Mysterious Lady Law (officially released in 2 days!):
"...succeeds in capturing the spirit of the classic "Whodunit" detective fiction. With the added steampunk element, it's quite the imaginative romp...I hear-tell that this story is Robert Appleton's first go at steampunk. I think he wove a fun little tale, and hope he has plans to write in the genre again." 4/5 -- Alisha,
My Need to Read
"...filled with adventure and wonderful steampunk gadgets ...It is interesting to see if a dance hall girl, detective and aging adventurer can outwit the formidable Lady Law. I recommend this book to lovers of steampunk and lovers of mysteries." -- Kathy,
Inside of a Dog
"Journey into a steampunk reimagining of Victorian London in The Mysterious Lady Law. Robert Appleton has penned an entertaining mystery that starts off with a bang and ends in a mostly satisfying way. I liked Julia, Al, and Holly, the tale’s protagonists. They’re interesting characters with unique voices and their energy buoyed the story." -- Shayna,
Joyfully Reviewed
"Robert Appleton does an excellent job of realizing this world and building the bits and baubles up a piece at a time... Overall, I enjoyed the worldbuilding and the mystery. I was kept guessing on what was coming right up to the end and I was left satisfied with the story we were given." -- Kelly,
Reading the Paranormal See you at Carina on Monday!
www.carinapress.comBest,
Rob
